OPEN STRONG
The Self-Paced Video Course
The Complete Guide to Leasing Commercial Space for Restaurants and Retail Operators
Best Selling Author John Rodgers is a commercial leasing expert with more than 30 years of experience helping entrepreneurs and franchise owners choose, lease, and launch successful business locations.
As the former Vice President of Real Estate and Development for Subway® of South Florida, he personally identified hundreds of profitable sites, negotiated thousands of leases, and helped build one of the world’s largest and most successful franchise brands.
"John Rodgers has, in my opinion, quite literally written the book on retail commercial leasing. For more than fifteen years, I have had the privilege of working side by side with John in a number of different business ventures, most notably in the development of hundreds of Subway sandwich franchise locations. In every one of those projects, John has been our point man for site selection and real estate development—the steady hand and sharp mind guiding us to the right locations and the right deals."
Course Curriculum
One comprehensive module covering all 14 chapters of Open Strong — the complete guide to leasing commercial space for restaurants and retail operators. Enroll to unlock every video lesson.
The Complete Course
Open Strong: All 14 Chapters
A successful commercial lease doesn't happen by accident — it starts with knowledge, strategy, and the right guidance. This course walks you chapter by chapter through John Rodgers' proven system, from understanding demographics and selecting the ideal location to negotiating smarter, protecting yourself in the lease, and opening your business with confidence.
All 14 chapters are locked until you enroll. Preview the curriculum below.
Lesson Schedule — 14 Chapters
Start Smart: How to Get the Most From This Course
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Demographics: Reading the Market Like a Pro
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Traffic Analysis: Counting What Counts
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Site Selection: Finding Your Perfect Location
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Property Types: Strip Malls, Inline, End-Caps & More
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The Landlord Mindset: Who You're Really Dealing With
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Letter of Intent: Setting the Stage to Win
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Understanding Lease Types: NNN, Gross & Modified Gross
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The Lease Agreement: Clauses That Can Make or Break You
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Negotiating Your Deal: Strategy, Leverage & Timing
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Tenant Improvements: Managing Build-Out Costs
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CAM Charges & Operating Costs: Hidden Expenses Exposed
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Renewals, Options & Exit Strategies: Planning Your Future
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Open Strong: Your Grand Opening & Beyond
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🔒 Bonus Chapter — Locked
Enroll in the course to unlock this exclusive bonus chapter along with all 14 core chapters.
Get Course AccessCourse Bonus — Unlocked After Enrollment
Bonus Chapter: Advanced Power Negotiation Strategies
This exclusive bonus chapter delivers John Rodgers' most advanced negotiation tactics — strategies he reserves for his highest-level consulting clients.
"Open Strong isn't just a communication course—it's a fundamental shift in how you carry yourself in the world. Within weeks, my conversion rate in client meetings doubled."
Ready to Open Strong?
Join 5,000+ students who have mastered the art of strategic influence. Your journey to confidence starts here.
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